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This article profiles the changes that Lands' End new chief executive, Federica Marchionni, has made since joining the firm in 2015. Read The Wall Street

This article profiles the changes that Lands' End new chief executive, Federica Marchionni, has made since joining the firm in 2015. Read The Wall Street Journal article New Lands End CEO Delivers High Fashionand a Culture Clash https://twu.instructure.com/courses/2919795/files/169870174?wrap=1#:~:text=Download%20New%20Lands%E2%80%99%20End%20CEO%20Delivers%20High%20Fashion%E2%80%94and%20a%20Culture%20Clash.pdf Questions:

1.Critique the decision of Marchionni to describe some of her firms products as ugly.

2. Describe how Marchionni is changing the three levels of culture at Lands' End.

3. Use the competing values framework to describe the type of culture that Marchionni is trying to create at Lands End. Do you believe that Marchionni has been effectively socialized to the culture at Lands' End? Explain your point of view.

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