This assessment task consists of 4 (four) parts. You need to answer the questions given in each part for you to make the right decisions about marketing opportunities. Part A: Market Opportunities Potential 1. What is the current size of the market in Australia? What is the potential size of the market? Will it grow or contract? Why? 2. How much of the market share can Kellogg's conservatively take? What's that worth to the organisation, both financially and otherwise? 3. How well does Kellogg's product fit into the current market? Can they create a new market for the product? 4. Kellogg's are in the market already, what has made them successful and/or what has made them unsuccessful? 5. What are the buying habits in the market and how can Kellogg's exploit them? 6. What are the different segments of the market? Do Kellogg's want to compete in all of them or only some of them? Which ones are growing and which are contracting? 7. Who are the competitors in the market and why do customers buy from them? What do Kellogg's need to do to get customers to buy from them in Australia? 8. What kind of margins should Kellogg's expect in this market? How does that align with the overall margins for their organisation? 9. Who are the customer organisations Kellogg's should be targeting first