This assignment is an opportunity for students to engage in experiential learning by doing. Please refer to your specific course context and the concepts from our course in your answers where possible.

Please come with a new company staring here in Canada in this year. This is the first step towards preparing Financial Plan for your own company. That is$,$ please explore a Financial planing process that revolves around unlocking the growth potential of a hypothecial company.

The firm$$s financial management process involves the acquisition and use of funds to accomplish its financial goals and objectives consistent with its financial mission statement.

The firm$$s financial management process essentially employs the same six management steps, please use these steps in your presentation:

$1)$ develop the financial mission of the firm;

$2)$ choose the financial goals and objectives of the firm;

$3)$ identify and evaluate the firm$$s financial strengths, weaknesses, opportunities and threats;

$4)$ develop financial strategies including evaluating and ranking investment opportunities to achieve financial goals and objectives consistent with the firm$$s mission;

$5)$ implement investment strategies by matching the liquidity of funding sources with cash flow generated from investments, by forecasting future funding needs, and by assessing the risk facing the firm; and,

$6)$ evaluate the firm$$s financial performance relative to the goals and objectives of the firm.

Calculate ratios to reveal relationships between different accounts of financial statements.

Link ratios to reveal the factors determining a firm$$s profitability and value such as: Profit margin, Gross margin, return on assets, return on equity, receivable turnover, inventory turnover, accounts payable turnover, capital asset turnover and total asset turnover along with current ratio, quick ratio.

Financial analysis may not answer questions but leads to further inquiry.

Appendix:

Please preapre $4$ Pro Forma Financial Statements for the Company: Income statement, balance sheet, statement of retained earnings, and Statement of Cash flows starting from this year and estimated for the next $4$ years.