This assignment is based on the premise of learning cultural differences in business settings and how to deal with international business situations correctly while respecting national culture of others.

Imagine that your company is a marketing and management consulting firm based in California that works throughout the United States as well as internationally.You are approached by the manager of a new manufacturer based in Nevada, California. Their main product is an organic energy bar. The manager of the manufacturing firm wants to introduce their product to the European and the South East Asian market. They are planning to open a new manufacturing plant overseas to make operations smoother in future.

Based on the readings from this unit and your analysis, design a report based on market analysis and recommendations for the manufacturing company.

1. Choose one European and one South East Asian country of your choice to which you'll introduce their product and describe the rational for your choices.

2. a.Using Hofstede's Cultural Dimensions, explain briefly the issues/ barriers that the new manufacturer is likely to confront while entering the new markets you selected.

2.b. The issues/ barriers can range between legal, political cultural and/or social in terms of national culture for both the chosen countries.