This Bar Saves Lives tried to partner with retailers like the boutique coffee shop Intelligentsia Cafes in Venice, California because they had similar corporate values. Customers often have similar values to those of the companies they do business with. Knowing this, what factors did they consider when making these segmentation decisions?

They employed psychographic segmentation by considering the coffee shop's focus on high$-$quality ingredients and their mission to source only fair$-$trade coffee, which should align with the values of the coffee shop's customers.

They employed demographic segmentation by considering the age, gender, income, and education level of thei target customers.

They employed geographic segmentation by focusing on specific geographic regions where their target custon were likely to be found.

They employed behavioral segmentation by considering target customers' user status, loyalty status, and occa for purchasing snack bars.