This clip shows an episode where the sharks hear a business pitch from the founder of Vurtego Pogo Sticks. After viewing the clip, then answer the following questions:

The sharks recommend that Brian Spencer at least double the price of his pogo sticks. Explain why in terms of price elasticity of demand.

What is the predominant factor for why Vurtego Pogo Sticks have the price elasticity of demand that they do$?$