This is a compare and contrast question. Compare and contrast the activities of Jack Welch at GE with those of Marissa Mayer at Yahoo after each took office.

4.a. Providing direction for the organization. Yes, No and why? Give examples for GE and Yahoo.

4.b. For GE and Yahoo how the respective leader created a fundamental culture of shared-values and drove culture through the organization, and brought needed resources to the firm.

4.c. How did each prepare the organization to implement (the last set of slides) including achieving any goal congruence?

4.d. How did each build an Open Learning System and built a firm for future generations?

4.e. Which one was an effective leader and which one was not? Why or why not?

One may have done a better job than the other. Why? Or, were they each about the same?