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This is a Consumer Behavior Course: Talk deeply with the appropriate marketing (consumer behavior) concept about eBay Company. Describe and analyze the Situation Analysis of
This is a Consumer Behavior Course:
Talk
deeply with the appropriate marketing (consumer behavior) concept about eBay
Company.
- Describe and analyze the Situation Analysis of the eBay Company & its Product.
- Describe and analyze the Selected Target Market Profile of eBay, and the Target Market Decision Making Process.
- Describe and Analyze the Personal & Social Influences on Buying Behavior, and the Psychological Influences on Buying Behavior.
- Analyze eBay's Marketing Strategy Recommendations.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
