This is a simulation case in which you are the CEO of a company. In the aftermath of the pandemic, companies face a heightened degree of competition as customer demand is depressed due to a reduction in income, persistent unemployment, and looming uncertainties. Many of us wonder whether the strategic approaches that proved to be successful in the past will still apply to changing business realities in a post-pandemic world. Indeed, many changes are likely to occur, such as supply chain restructuring, altered customer preferences, and changed government regulations. Given this scenario, the Board of Directors has assigned you to manage this new normal and transform the company back to the pre-pandemic levels with high power and urgency. You must develop a strategic transformation proposal by taking all necessary actions to return your company to pre-pandemic levels. (You are free to select any companies in Malaysia).

1. Review the companys present state concerning the aftermath of the pandemic. Create a transformational vision for the company and explain the rationale behind the vision. Assess the organizations overall functioning with an appropriate organizational diagnostic model. Discuss key areas of misalignment as indicated in the diagnostic model. Recommend appropriate interventions (types of intervention, approach, and duration) and explain how you use the interventions to implement change in the organization. Establish metrics for measuring success for the short-term, mid-term and long-term. Design a feedback mechanism (key indicators, method, and frequency) to evaluate the effectiveness of the interventions.