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This is an case study please answer the questions given below: an entrepreneur, Susan, is investigating the possibility of going into business, and you are
This is an case study please answer the questions given below:
an entrepreneur, Susan, is investigating the possibility of going into business, and you are assigned to help her prepare proforma financial statements. She is going into a small business selling two products, ie high, quality sneakers and socks. They plan to distribute their products using two channels to retailers and direct to consumers through their ecommerce site. The anticipated total sales for the launch in and the percentage sales increases for the following months are given below:
Jan
Feb. Sneakers units units wholesale, units ecommerce
Socks units units wholesale, units ecommerce
Mar.
Apr.
May.
June
July onwards
each month The percentage increases shown for March onwards apply to both product lines and wholesale and ecommerce sales. The increases represent the increase over the previous months sales, NOT the increase from the February sales.
It is projected that sales will be made at the following average selling prices:
Sneakers $ each wholesale, $ each ecommerce site
Socks $ each wholesale, $ each ecommerce
It is anticipated that the average cost of sales per unit will be
Sneakers $ each
Socks $ each
The wholesale sales have a day collection period. The ecommerce sales are collected immediately. The owners investment and the amount borrowed from a relative through a note payable are as follows, arranged in December of the prior year.
INVESTMENT $
NOTE PAYABLE $
The note payable is interest only, paid monthly at an annual rate of Susan decided to keep a minimum of $ cash at all times starting in January in case of emergencies. The business will have to pay prepaid rent equal to their first and last months rent. The term of her lease is five years. The rent is $ per month. The shop is square ft and they will need to hire a contractor and spend $ in January to fix it The contractor will accept of the payment in January, with the balance due in February. Depreciation must be calculated. ie Leasehold Improvements should be written off over the life of the lease. Susan must purchase furniture and fixtures for her renal unit for $ The furniture and fixtures depreciate at a diminishing balance rate of per year, with the first year being half the normal rate. Susan now has to look at inventory purchases. Their inventory stocking policy and the payment terms she has been able to negotiate with her suppliers are as follows: purchase inventory one month prior to sale. Both their sneaker and belt suppliers will only agree to COD In January, they will purchase and pay for units she intends to sell in February. The owner has come up with the following information regarding monthly expenses:
Salariesmo
Insurancemo
Advertisingmo
Municipal Taxesmo
Travel Expensesmo
Heat Light & Watermo
Accountingmo
The accounts illustrated in the Cash Flow Projection & Income Statement may have to be modified. ie other accounts may have to be added, or some accounts may not be needed
REQUIRED:
Complete the Sales & Cost of Sales by Product for the company.
Complete the Cash Flow Projection, Income Statement & Balance Sheet.
What line of credit will have to be negotiated, so their cash balance during the first six months does not fall below $from Cash Flow Projection
Calculate the following Financial Ratios:
a Gross Margin Ratio Gross ProfitSales
b Current ratio Current assetscurrent liabilities
c Debt to equity ratio total debt total liabilitiesequity net worth
d Return On Investment Income before taxes but after interestnet worth
e Inventory turnover ratio Cost of goods soldaverage inventory average inventory is beginning inventory ending inventory divided by
Is there any action that Susan needs to take?
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