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This is the link to the article we were asked to look at https://www.thestar.com/business/2015/12/07/food-companies-vie-for-millennials.html Basmala Abuaziza - Food companies vie for millennials * = 8
This is the link to the article we were asked to look at https://www.thestar.com/business/2015/12/07/food-companies-vie-for-millennials.html
Basmala Abuaziza - Food companies vie for millennials * = 8 6 Share File Edit View Insert Format Tools Extensions Help Last edit was seconds ago 100% Normal text Times New... 11 + B I U A . GOD BEEBE KEE. EEX 31 1 ' 1 2 1 1 1 | 1 1 1 4 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 6 1 1 1 1 1 17 1 1 1 1 C Food Companies Vie For Millennials 8 Answer the following questions and submit for evaluation: 1. How do marketers define millennials? Use both qualitative and quantitative criteria. 2. What is meant by the term "legacy brands"? Are legacy food brands popular with millennials? 3. What actions are some of these legacy brands taking to ensure they stay relevant with young consumers? Provide at least two different examples. + 4. Research on the Internet what foods (brands) are for Millenial, Generation X, and Baby Boomers. Comment on differences and similarities and how this information is important for marketers. + >Step by Step Solution
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