This is the product

We are proud to introduce a new product for the athletic Humber College student who is health conscious. Our Power bite consists of the simplest ingredients like rolled oats, shredded coconut, flax seeds, honey, almond butter and semisweet chocolate chips. Our power bites are vegan, as well as gluten free so that students can enjoy the bites without worrying about if they are safe to eat. We have carefully chosen these ingredients to help provide a boost of energy when you need it the most. More and more we see individuals focus their attention towards the ingredients that are found within their food products so we wanted to ensure that we kept it simple, nutritious and convenient to consume. We have chosen to package our product in an eco-friendly zipped package that holds six power bites. It is environmentally friendly and you are able to preserve the bites for afterwards. It was important for us to ensure our packaging reflected our target market and what they believe so creating a packaging that was environmentally friendly was definitely a priority.

TASK

Place/Distribution

Describe the channels you intend to use. Has it changed? Why or why not? What role (if any) will the internet have in the distribution of your product? Describe.