This is the second part of the Marketing Plan using the same brand as assignment #$1$ with the same people in your group.

This means with the first assignment complete; you will have written a Marketing Plan for a consumer brand in Canada. Using the same consumer product in Assignment $1,$ you will need to identify your target market, how your brand is positioning in consumer minds and consider where you think your product is on a product life cycle.

Your group will then need to conduct an analysis of pricing vs$.$ competitors and recommend strategies for the $4$ P$$s as well as creating a $15$ to $20$ sec video to promote your brand.