This is the topic/guide.

Reference:

d. Using Knowledge of the Company in Sales Presentations

The following are sample statements that the salesman may explain to his prospects.

Evident in the statements is the creative and artistic use of his knowledge of the company

in the sales presentation.

"If it comes from Avon, it must be good. Avon, the industry leader, has been making

billions this last decade of the 19 th Century!"

"Our marketing and sales office is located in Columbia Building, West Avenue, Quezon

City. Our two story plant within our ten-hectare lot produces 500 units of fire extinguishers

for all types of fires each day. Yes, Fyrelyn Industries, Inc. is truly committed to the best

service when it comes to fire fighting."

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"An integral part of the production operations used by the Goldshine Marketing is its

strict quality control. Goldshine Marketing products pass through a long process of quality

control, hence, we are sure of the health-protecting power of our virgin coco oil food

supplement, virgin coco herbal soap, oil liniment, food supplement and more."

"Mrs. Mendoza, you will notice from the price list that some items we offer carry two

pieces, one, for the regular price and the shaded, the promo price. You can choose from a

wide variety of sale items this month to complete the line-up of items which you need for

office work."

"I am sorry, Mr. Nocon, we are already fully booked with our deliveries today. However,

I promise you, Sir that first thing tomorrow morning, we will install in your home this new

doorbell with remote control."

"Ma'am, Richard Gomez and Cesar Montano are our subscribers, too. They feel the

importance of this newspaper. Do you know that the late Louie Beltran used to be a Manila

Standard's columnist? Julie Daza writes a column there, too."

From the following discussions, a prospective salesman may be adequately informed

about the company he is interested to join. With this company knowledge, the salesman

will be able to picture in the mind of his prospect that he is availing the goods and services

needed from a stable and reputable name.

As included herein, a prospective salesman may choose to be a part of Vision

Unlimited, Goldshine Marketing, Leonardo Direct Sales, Igen Portal International

Corporation, or even Professional Plans formerly The Professional Group (TPG).

Vision Unlimited traces its roots to Vision Network, an organization founded in the later

part of 1995 by Vision Unlimited Chief Executive Officer (CEO), Ferdinand "Chinkee" Tan.

From his townhouse in New Manila, Philippines, Chinkee and his friends revolutionized

marketing using two driving principle.

1. You can have everything you want in life if you'll help enough other people to get

what they want. (ZIG ZIGLAR)

2. No amount of success in business can compensate for failure in the family.

Within three (3) years, 30,000 strong organizations were built, creating from within its

ranks multi millionaires out of career executives, school teachers, housewives, students

and even out-of-school youth.

Chinkee started his relational marketing career in 1992. Since then, he had successfully

marketed personal and home care products, health care and weight loss products, water,

internet, and even pre-need plans, among others.

Fed up with the Independent Distributor's seeming helplessness in dealing with

corporate management and investors and envisioning a company operated, by people who

have been Independent Distributor's themselves, Chinkee and eight (8) other same-minded

and equally successful individuals formed Vision Unlimited on June 18, 2004. Vision

Unlimited is the company for and by relational marketers.

Vision Unlimited believes in maximized potential. More than creating multi-millionaires

the company seeks to develop character and values. Vision Unlimited envisions unlimited

possibilities, the realization of personal hopes and dreams. Vision Unlimited has changed

lives better.

Goldshine Marketing (GSM) started as the distributor of Jimm's Herbal and natural

products in the Northern and Central Luzon, Visayas and Mindanao. To accommodate the

demands for its products and fast growing orders of drugstores, business centers,

distributors and sales outlets, the company transferred its operation in Metro Manila on

April 09, 2002, simultaneously with the incorporation of Goldshine Pharmaceutical, Inc.

(GPI), the trader and wholesaler of Jimm's Herbal and Natural products, and GSM's sister

company.

Mr. Jaime P. Serato has been managing GSM successfully since its humble beginning

and this made him deserving of his own position now in GPI - the chairman of the Board.

He is also the President and CEO of the said Corporation.

The company is financially sound and stable as it backed up by current and fixed assets

that are properly managed. It has several distribution centers of 5,000 drugstores, business

centers, and sales outlets that are strategically located nationwide. Its transportation and

delivery facilities had increased in number by leaps and bounds.

Required:

Refer to the topic: "Using Knowledge of the Company in Sales Presentation." Comment on the statements made by the salesman. How do you think will these statements affect the reactions and decisions of the prospect?