Question
This is the video for question 1. https://www.cnn.com/videos/business/2020/08/27/marketplace-africa-airbnb-nigeria-covid-spc.cnn This is for question 2. https://www.business-to-you.com/scanning-the-environment-pestel-analysis/ Watch thevideo on Airbnb in Africaand explain the opportunitiesand challenges that
This is the video for question 1.
https://www.cnn.com/videos/business/2020/08/27/marketplace-africa-airbnb-nigeria-covid-spc.cnn
This is for question 2.
https://www.business-to-you.com/scanning-the-environment-pestel-analysis/
- Watch thevideo on Airbnb in Africaand explain the opportunitiesand challenges that Airbnb faces in Africa. Do you think the company can succeed in that market?
- Use thePESTEL Frameworkand apply it to the countries: choose one of Nigeria, Ethiopia & Morocco as the country. Select oneof the following two firms (KIA, BMW) and use your PESTEL analysis to recommend which of these companies should invest in your country. Explain why.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
