This market report talked about 4 types of sports fans, which could be an 'alternative' view of segmentation. 4 types include: die-hard fans, casual fans, new fans, and fair-weather fans. This report recommends that marketers ignore fair- weather fans. It is because this group's purchase behavior is not connected to good marketing efforts; but rather, it is based on the whims of the team's success and other uncontrollable factors. Would you agree with that statement? If so, why? If not why? In your opinion, what would be appropriate marketing strategies if your team has a large group of fair-weather fans currently? T