Question
This marketing plan proposes a new product and brand name that will be created and launched in Taichung, Taiwan. We will be marketing towards young
This marketing plan proposes a new product and brand name that will be created and launched in Taichung, Taiwan. We will be marketing towards young professionals between the ages of 25 to 35 years old. This product is meant to be targeted towards those who are health-conscious.
Products - We will be launching three flavors of one product. The first is Matcha Tea Boba Protein Bar. The next is Taro Tea Boba Protein Bar. And lastly, we will be launching a Milk Tea Boba Protein Bar. These products are made for a health-conscious young adult who wants to maintain a healthy and balanced diet.
How will the marketing plan accomplish the stated marketing objectives?
What will be the short-term financial impact of this plan for the first year?
What will be the long-term financial impact (3 years) of this new product?
What are the expected financial and other contributions of this product?
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
