This mini-task consists of two parts: in Part A you will interpret SPSS output for Cross-Tabulation and in Part B you will perform analysis in SPSS yourself.

Part A

The following statistical output (SPSS) was produced by a market researcher:

Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent Store Zone* Clothing Brand 700 70.0% 300 30.0% 1000 100.0% Purchased Store Zone * Clothing Brand Purchased Clothing Brand Purchased Brand A Brand B Brand C Total Store zone Zone 1 58 83 72 213 Zone 2 71 112 55 238 Zone 3 75 92 82 249 Total 204 287 209 700 Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 9.2593 4 055 N of Valid Cases 700 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 62.07