This question will build on Question #1 this week:

Using the product/service and target customer profile you created in question #1, create a perceptual (postioning) map for this product/service.Be sure to select the appropriate x and y axes, all relevant competitors, and position the product accordingly.Describe the key parts of your map to usin a few lines.

Hint:you may want to create the chart in MS-Word using the table function and then attach to your post as a separate file.