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Homework: ACC-360 Topic 1 Assignment Score: 0 of 5 pts 1 of 12 (1 complete) HW Score: 5%, 5 of 100 pls E2-23 (book/static) Question Help Market Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $60 per session to provide comments on new products. These focus groups meet in hotels and are led by a trained, independent marketing specialist hired by Market Focus. Each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per session fee of $2,200. A Market Focus staff member attends each session to ensure that all the logistical aspects run smoothly. Read the requirements. 4 Cost Item D or I d Payment to individuals in each focus group to provide comments on new products B. Annual subscription of Market Focus to Consumer Reports magazine Phone calls made by Market Focus staff member to confirm individuals will attend a focus group session* D. Retainer paid to focus group leader to conduct 18 focus groups per year on new medical products E. Recruiting cost to hire marketing specialists Lease payment by Market Focus for corporate office G. Cost of tapes used to record comments made by individuals in a focus group session"* H. Gasoline costs of Market Focus staff for company-owned vehicles"** Costs incurred to improve the design of focus groups to make them more effective * Records of individual calls are not kept