This week I want you to reflect on the contrast between Consequentialism, Utilitarianism, and Deontology. Spend some extra time with Deontology thinking about the universal principles and categorical imperatives. Which frameworks are best suited for business, specifically accounting, and why did they leave out Aristotle's Virtue ethics which are my personal favorites so maybe look that up as well. Interestingly, Kant is the father of Deontology yet Kahn from Star Trek was a consequentalist.