This week is a "think" week vs a budget week in terms of our discussion. We know that universities have added alcohol sales at sporting events as a way to increase revenue, even though we know the problems that serving alcohol can bring to a college (negligance lawsuits, misbehavior, etc.). We also know that gambling brings in revenue. Injury reports are posted before games not for the average fan, but for those who gamble. Therefore, let's ponder this hypothetical situation:

BetMGM decides to enter Name/Image/License agreements with 8 collegiate athletes (from 8 schools). The contract lawyer for the athletes negotiates not only a payment for the athletes, but an agreement for the athletes to receive 1% of all bets placed on them in the on-line application.

As the athletic director, how do you uphold the NCAA rules (athletic department personnel and athletes cannot gamble) and help craft a campus policy about "responsible" gaming? The "odds" are that student gambling will increase if they can bet on their favorite school athletes.