This week we are studying what can be thought of a subtle, but powerful marketing concept -- positioning.  Positioning is how we want our customers to think about us, so they are more likely to choose our product than the competitions's.    

Following is an article that talks about positioning and gives some excellent examples as you scroll down the page: https://brandmasteracademy.com/examples-of-brand-positioning/ Now identify an example marketing activity that you think either does a good job of reflecting the company's positioning or whether it need be approved. Provide a link or insert an image in your response so we can see what you are referring to and let us know what works, or doesn't work in your example.