This week you are going to work off the outline you created and touch on the Situation Analysis. The situation analysis has 6 points:

Company Analysis

Primary research

Consumer analysis

Market analysis

Product analysis

Competitive analysis

Step-1 1. Bealls Outlet will launch a campaign that is image-oriented. The target market will be women aged 18-34. The objectives of the campaign will be to increase brand awareness and to increase sales. The consumer benefits will be that they will be able to find affordable, stylish clothing. The budget for the campaign will be $500,000. 2. Bealls Outlet is a brand that offers affordable, stylish clothing. The brand will launch into the marketplace with a focus on providing quality products at a fraction of the cost of other retail stores. Bealls Outlet will stand out in the crowded marketplace by offering discounts of up to 70% off retail prices. 3. The target market for Bealls Outlet is women aged 18-34. The brand will use a mix of online and offline marketing approaches to reach this target market. 4. Bealls Outlet will perform a situational analysis to identify the federal and state regulatory requirements. The company will also conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the company. Bealls Outlet will also create a target-market profile and objectives for the marketing and advertising campaigns. Finally, Bealls Outlet will create a budget overview for the campaign. Step-2 Explanation: Therefore based on this scenario we can say that; 1. Bealls Outlet will launch a campaign that is image-oriented in order to increase brand awareness and product sales. The target market for this campaign will be women aged 18-49 who are interested in fashion and trends. The objectives of the campaign will be to increase brand awareness by 50% and to increase product sales by 20%. The campaign will use a mix of online and offline media approaches, including social media, online advertising, and print advertising. The campaign will have a budget of $500,000. 2. Bealls Outlet is a brand that offers stylish and affordable clothing for women. The brand will launch into the marketplace with a focus on providing quality products at a great value. The brand will stand out in the marketplace by offering a wide variety of styles and sizes to choose from, as well as a loyalty program that offers discounts and rewards to customers. 3. The target market for Bealls Outlet is women aged 18-49 who are interested in fashion and trends. The campaign will use a mix of online and offline media approaches, including social media, online advertising, and print advertising. 4. A situational analysis of Bealls Outlet would include an evaluation of the federal and state regulatory requirements, as well as a SWOT analysis. The SWOT analysis would identify the strengths, weaknesses, opportunities, and threats of the brand. The target Step-1 1. Bealls Outlet will launch a campaign that is image-oriented. The target market will be women aged 18-34. The objectives of the campaign will be to increase brand awareness and to increase sales. The consumer benefits will be that they will be able to find affordable, stylish clothing. The budget for the campaign will be $500,000. 2. Bealls Outlet is a brand that offers affordable, stylish clothing. The brand will launch into the marketplace with a focus on providing quality products at a fraction of the cost of other retail stores. Bealls Outlet will stand out in the crowded marketplace by offering discounts of up to 70% off retail prices. 3. The target market for Bealls Outlet is women aged 18-34. The brand will use a mix of online and offline marketing approaches to reach this target market. 4. Bealls Outlet will perform a situational analysis to identify the federal and state regulatory requirements. The company will also conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the company. Bealls Outlet will also create a target-market profile and objectives for the marketing and advertising campaigns. Finally, Bealls Outlet will create a budget overview for the campaign. Step-2 Explanation: Therefore based on this scenario we can say that; 1. Bealls Outlet will launch a campaign that is image-oriented in order to increase brand awareness and product sales. The target market for this campaign will be women aged 18-49 who are interested in fashion and trends. The objectives of the campaign will be to increase brand awareness by 50% and to increase product sales by 20%. The campaign will use a mix of online and offline media approaches, including social media, online advertising, and print advertising. The campaign will have a budget of $500,000. 2. Bealls Outlet is a brand that offers stylish and affordable clothing for women. The brand will launch into the marketplace with a focus on providing quality products at a great value. The brand will stand out in the marketplace by offering a wide variety of styles and sizes to choose from, as well as a loyalty program that offers discounts and rewards to customers. 3. The target market for Bealls Outlet is women aged 18-49 who are interested in fashion and trends. The campaign will use a mix of online and offline media approaches, including social media, online advertising, and print advertising. 4. A situational analysis of Bealls Outlet would include an evaluation of the federal and state regulatory requirements, as well as a SWOT analysis. The SWOT analysis would identify the strengths, weaknesses, opportunities, and threats of the brand. The target