This week you will continue to focus on the imaginary or real company you wrote about last week; this time from the perspective of strategic change. A quote attributed to Henry Ford states that, "we do not make changes for the sake of making them, but we never fail to make a change when it is demonstrated that the new way is better than the old way." In order to stay ahead of the game, the contemporary pressures of market competition often leads to the thinking that change is a must. However, is this always the case? Do you have a solid strategy or do you rely on strategic planning (two very different issues as you noticed in Roger Martin's video https://www.youtube.com/watch?v=iuYlGRnC7J8

A) INTERNALLY Return to the company you wrote about last week, then identify and describe three arguments in favor of strategic change, and three arguments against it; all from the perspective of the INTERNAL environment of business. B) EXTERNALLY Once the previous step is completed, write about strategic advantages and disadvantages related to the reasons you identified, from the perspective of the EXTERNAL environment of business. C) MAP In writing your posting, please use Wheelan's "Strategic Management Model," (available below), as an orientation map. D) Provide a brief conclusion about the necessity of strategic change.