This will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions.

1. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why.

2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.