THM 400 CH 9

2.Use a product from the hospitality or travel industry to explain the following terms (provide an example in your explanation): (a) facilitating product, (b) support- ing product, and (c) augmented product.

3.As a hotel or restaurant manager, how would you gain new-product ideas?

6.Explain why many people are willing to pay more for branded products than for unbranded products. What does this tell you about the value of branding?