Question
THM 440 CHAPTER 13 ASSIGNMENT 3. *The percentage of sales method is one of the most common ways of setting a promotional budget. What are
THM 440 CHAPTER 13 ASSIGNMENT
3. *The percentage of sales method is one of the most common ways of setting a promotional budget. What are some advantages and disadvantages of this method?
6.
Search for three hospitality or travel adver- tisements. For each ad identify the execution style, and the audience targeted. Do you feel it is an effective ad.-why or why not?
1. Compare the AIDA model (under Designing the Message on p. 369) with the CREATE acrostic as explained in the Chapter 6 Lecture. What are the similarities and differences?
2. Review the explanation of the acrostic BCGNTTP as explained in the lecture. Select any two of these elements and describe how they are used in any two different advertising communications that you have witnessed.
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Essentials Of Health Information Management Principles And Practices
Authors: Mary Jo Bowie, Michelle A. Green
4th Edition
1337553670, 9781337553674
