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Thornbrough Corporation produce y vende un solo producto con las siguientes caractersticas: Por unidad Porcentaje de ventas Precio de venta ps 220 100 % Gastos

Thornbrough Corporation produce y vende un solo producto con las siguientes caractersticas:

Por unidad Porcentaje de ventas
Precio de venta ps 220 100 %
Gastos variables 44 20 %
Margen de contribucin ps 176 80 %

La empresa vende actualmente 7.000 unidades al mes. Los gastos fijos son $901,000 por mes.

El gerente de marketing cree que un aumento de $28 000 en el presupuesto de publicidad mensual dara como resultado un aumento de 190 unidades en las ventas mensuales. Cul debera ser el efecto general de este cambio en el ingreso operativo neto mensual de la compaa?

Opcin multiple

disminucin de $ 28,000

aumento de $33,440

aumento de $ 5,440

disminucin de $ 5,440

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