Thus, the USGA decided to impose regulations on new club technology. They capped the allowable coefficient of

restitution at $0\mathrm{.}83$; this coefficient measured the ratio of incoming to outgoing velocity. This restriction was

intended to prevent the ball from $$jumping$$ off the club the way that it tended to do for the Big Bertha and other

comparable products. What is your evaluation of the changes taking place in the golf club industry? What

would you predict might occur to profits in this industry moving forward? $($Source: John Gamble, $$Competition in

the Golf Equipment Industry in $2005.)$