TIM HORTONS IS LAUNCHING PLANT-BASED PRODUCTS make a Media Plan in three media platforms(TORONTO TRANSIT COMMISSION, SOCIAL MEDIA, RADIO :Outline your media objectives (Who, What, Where, When and How) and strategies regarding coverage, reach & frequency and timing. Provide a detailed media plan, outlining your recommendations (specific titles, shows, timing, media weights), with rationale, based on research in line with the media habits of your target, with graphs.