Tips on choosing a Company/Organisation for assignment Choose a company or organisation in which you have an interest and which is suitable for an economic analysis. It does not have to be a for profit business.

Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should:

Use economic theory and data to explore the firms macroeconomic exposure, market exposures and its cost vulnerabilities over at least the last 5 years.

Set out significant aspects of the performance of the organisation over the last 5 years, including a comparison with its main comparators/competitors.

What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation? You should use the concepts, theories and frameworks from the module to describe and evaluate the factors that influence your chosen organisation. To this purpose:

Use your own company or a company you can gather data about.

Your chosen organisation can be, for example, state owned, but it must be at least partly oriented towards commercial objectives

Be sure that appropriate corporate data are available for your chosen company as are macroeconomic data from the country/countries in which it operates.