Title: Leadership Transformation in the Digital Age: Navigating a Traditional

Advertising Agency's Shift to Digital Marketing

Assignment Overview:

In this activity, you are required to analyse a Traditional Advertising Agency as it transitions to

digital marketing strategies. You will focus on the leadership aspect of this transformation,

specifically how leading with purpose, developing a growth mindset, and being an authentic

leader can significantly impact the agency's success in today's digital economy. Your analysis

should incorporate the agency's shift towards digital marketing strategies, using data analytics

for targeted advertising, leveraging social media platforms, and adopting Augmented Reality

$($AR$)$ for creating interactive advertisements.

Instructions:

$1.$ Essay Format: Submit a comprehensive essay, $6$ pages, covering the following three

sections:

$$ Introduction

$$ Leading with Purpose: Justify why leading with a clear purpose is crucial for

a traditional advertising agency transitioning to digital strategies.

$$ Growth Mindset: Propose practical ways for the leadership to develop a

growth mindset within the organization to embrace digital transformation.

$$ Authentic Leadership: Analyze how being an authentic leader can benefit the

business in the digital economy, especially in the context of adopting new

technologies like data analytics and AR for advertising.

$$ Recommendations

$$ Conclusion

$$ Technical requirements and References: Ensure proper citation in APA

format. $6-$ Page report: Page $1$ introduction to page $6$ List references. Arial

$12,$ full index, and $1\mathrm{.}5$ spacing.

$2.$ Case Study Application: There are specific examples of how the adoption of digital

marketing strategies, data analytics, social media, and AR can be enhanced or

hindered by leadership styles and philosophies.