Question
Title: (MARKETING RESEARCH) Expectation and Actual Performance of Selected Food Delivery Couriers in Ilo-ilo City. (QUANTITATIVE) QUESTION: 1. Create STATEMENT OF THE PROBLEM from the
Title: (MARKETING RESEARCH)
"Expectation and Actual Performance of Selected Food Delivery Couriers in Ilo-ilo City." (QUANTITATIVE)
QUESTION:
1. Create STATEMENT OF THE PROBLEM from the given title above, check reference as a SAMPLE ONLY of the correct way of writing a statement of the problem.
- please consider this cover up about courier ( like Speed of Delivery, Accuracy of Delivered Items, Politeness of the Courier and etc. mention more)
- It is quantitative type questionnaire not quali :)
REFERENCE (SAMPLE statement of the problem)
Statement of the Problem
This study aims to determine the Impact of Lazada's social media advertising on the purchasing decision of students of the Iloilo Integrated School during the pandemic.
It aims to study the following:
1. What is the demographic profile of the Students of Iloilo Integrated School in terms of:
1.1 Age
1.2 Sex
1.3 Year & Course
1.4 Family Income
2. What are the determinants of Lazada's advertisement's impact on the purchasing decision of students of Iloilo Integrated School brought by pandemic situation?
2.1 Social media platform commonly used;
2.2. Browsing time spent;
2.3 Lazada's advertisement exposure; and
2.4 Lazada's advertisement content
3. How much do these advertisements influence the purchasing behavior of Iloilo Integrated School students during the pandemic situation?
3.1 Large influence
3.2 Medium influence
3.3 Small influence
3.4 No influence
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