Tits definition: Maximizing Sales Achieving a Target Return on Investment Maximizing Profits Capturing Market Share Maintaining the Status Quo IIIII :: Determine the price based on the profit sought. :: Set the pricing to capture a larger share of sales. :: Seek to accrue as much revenue as possible, regardless of profits. :: Plan the pricing strategy with costs and customer loyalty programs accounted for. :: Set prices to be similar to the competition. C O Q Q Qu Qu