To avoid being a price taker, you understand that you have to differentiate your product so you face a specific demand curve for your product that is downward sloping. Now you can raise price for those buyers who are willing to pay more, lower price to those who will pay less and using price discrimination (men pricing) will be able to increase sales and grow and expand your business that you would not be able to to under perfect competition.

So, how would you start to make the market more imperfectly competitive in your favor?