To begin this process, please do a web search and either read an article or watch a video describing for you Google Analytics. The search can be as simple as "What is Google Analytics?"

includes the following:

An identification of the industry and type of job you want to focus on. Essentially, it is a description of the career path you want to pursue or are already pursuing.

A detailed description of the personal brand image that you are trying to promote via the web site. What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it?