"To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete." We discussed how NIKE uses competitive advantage in their business to become the world's largest manufacture of sports apparel, even though they are primarily a marketing company. Using Porter's Five Forces explain how NIKE has become a dominant force in their industry.

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hint

What is porter's five Strategy. Answer should include all those parts.

Porter's Five Forces new entrants, supplier power, buyer power, competitor rivalry, substitutes

Please expand the every key point and integrate to a perfect answer.

(Competitive Rivalry) Competitors:

Primarily: Adidas

Under Armor

Smaller companies (local, regional)

Buyer Power:

Nike has the most customers

Easy to substitute product, low cost of changing

Can't substitute culture, brand

Supplier Power

Nike has economies of scale w/purchasing of raw materials - the companies they license with

Threat of New Entry

Smaller companies competing in local markets

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