Question
Imagine that you sell thermometers for infants. You simply place the tip of the thermometer in the infant's ear and the digital readout is easy
Imagine that you sell thermometers for infants. You simply place the tip of the thermometer in
the infant's ear and the digital readout is easy to read in less than thirty seconds. What is a
benefit and what is a feature of this thermometer?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
