1 Frito lay would like to develop a plan for their line of ready to eat popcorn brands based on the sales in this market over a two year period The following table shows the consumption for the top 7 popcorn brands plus all other brands for these two years Brand Owner Year 1 Sales in Millions Year 2 Sales in Millions Year 1 Market Share Year 2 Market Share Year 2 Relative Market Share Market Growth Angie's Boom Chicka Pop Angie's Artisan Treats 57 4 79 0 Cracker Jack Frito Lay 38 2 37 2 Crunch n Munch Con Agra Foods 27 8 2 4 Private Labels Private Labels 67 2 Skinny Pop Amplify Foods 235 0 18 1 14 5 Smart Food Frito Lay 276 1 356 Smart Food Delight Frito Lay 51 7 61 9 All other Brands 455 9 4 5 Category Total 2 Pick a single brand with the largest market share 3 Which brand is doing worst compared to the total market growth 4 Which brand is growing the fastest 5 Which brand has the largest market share relative to its leading competitor 6 True or false A relative market growth share increase for a specific brand among all other brands of a company means an overall growth for the Company

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1.Frito lay would like to develop a plan for their line of ready-to-eat popcorn brands based on the sales in this market over a two-year

1.Frito lay would like to develop a plan for their line of ready-to-eat popcorn brands based on the sales in this market over a two-year period. The following table shows the consumption for the top 7 popcorn brands plus all other brands for these two years.

Brand

Owner

Year 1 Sales in Millions

Year 2 Sales in Millions

Year 1

Market Share %

Year 2 Market Share %

Year 2 Relative Market Share

Market Growth %

Angie's Boom Chicka Pop

Angie's Artisan Treats

57.4

79.0

Cracker Jack

Frito-Lay

38.2

37.2

Crunch n Munch

Con Agra Foods

27.8

2.4%

Private Labels

67.2

Skinny Pop

Amplify Foods

235.0

18.1%

14.5%

Smart Food

Frito-Lay

276.1

356

Smart Food Delight

Frito-Lay

51.7

61.9

All other Brands

455.9

-4.5%

Category Total

2.Pick a single brand with the largest market share.

3.Which brand is doing worst compared to the total market growth?

4.Which brand is growing the fastest?

5.Which brand has the largest market share relative to its leading competitor?

6.True or false? A relative market growth share increase for a specific brand among all other brands of a company means an overall growth for the Company.