To change what I previously posted. Just been thinking about the law of demand from a previous module, the law of demand states that the demand for a product will decline as the price rises. Our volume/ production has increased and as such, to maintain and encourage further growth in our market share and volume we are selling, I believe our growth can sustain a small decrease in prices to continue encouraging further productivity, we are still below our maximum output so we have further movement available. To achieve this and maximise on the boom in sales I propose a small reduction in price. I was thinking 5-10pence per unit for apple juice and cider. This will help propel further sales and as this levels off in the future (over several months) we can adjust it back to the current prices. We certainly do not want to increase our prices as the law of demand states above