To complete this exercise, Use Apple iPhone as Product in all to state It as your own product 1. Outbound marketing communications tools for the stated product 2. Inbound marketing communications tools for the stated product 3. Selecting appropriate communications activities for a target audiencefor the stated product. 4. Creating an Integrated marketing communications plan with the stated product: Apple iPhone Identify two outbound and two inbound communication tools appropriate for the target audience for the stated product. 1. Describe why the chosen activities align well with your target audience. If necessary, gather research data to support your thoughts for the stated product. Note your research sources for the stated product. 2. Consider the product launch plan, how the chosen marketing communications activities will be used, and why. 3. Spend time organizing your thoughts and ideas. OUTBOUND INBOUND Advertising Direct Response Mobile Email/Text Outdoor Post mail Print (magazine, newspapers) Online Marketing Radio Email TV Influencer Marketing Web/Online Mobile Branded Entertainment Search Engine Marketing Personal Selling Social Media Product Placement Websites Sales promotion Word-of-Mouth Bonus packs/ special packs Public Relations Coupons Event Marketing Contests/Sweepstakes Sponsorship Marketing Loyalty Programs Point-of-purchase materials Premiums Rebates Samples