To complete this, follow these steps:

Begin by reading chapter $12,$ reviewing the lecture on informative speaking, checking the assignment for Week $3,$ and choosing your case study.

Then, using either the working outline or full$-$sentence outline modeled in Chapter $12,$ plan your speech. What will your thesis be$?$ What$$s the most important takeaway from the case? Remember that this will necessarily involve emphasizing some elements of the case and downplaying others.

Develop your outline until it is finished enough that you can give a rough version of the speech from it $($it is a good idea to time that speech as well to see whether you need to add or cut material$)$

Once your outline is ready, create a slide deck for your visual aids. Make sure that you have watched the lecture on visual aids and read chapter $15$ before doing this.

Review your slide deck $($after at least a $1$ hour break$),$ and make sure it is following the principles of strong visual design.

Finally, submit both your preparation outlines and visual aids to Blackboard by the due date.