To consumers, value is based upon:

a. ability to get a discount on a product.

b. the absolute monetary value of price.

c. perceived satisfaction.

d. the steadiness of price over a period of time.

_____ is the element in the promotional mix that evaluates thepublic's attitudes, identifies issues that may elicit theirconcern, and executes programs to gain their understanding andacceptance.

a. Cooperative advertising

b. Personal selling

c. Sales promotion

d. Public relations