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To determine how much consumers value different product attributes, conjoint is preferred to directly asking preferences because Group of answer choices it better approximates the
To determine how much consumers value different product attributes, conjoint is preferred to directly asking preferences because
Group of answer choices
it better approximates the tradeoffs that consumers face in the market.
managers reward researchers for more sophisticated techniques.
the analytic methods are simpler for the researcher.
answering the questions are easier for the survey participants.
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