To help achieve the business plan goal, some marketing objectives are required. One is to develop brand loyalty. This is done to ensure that you deliver the services to the clients as promised when starting the business. The services should meet the client's expectations. Another objective is to create brand awareness. Being a new business, the clients need to be educated about the services and how they will benefit from the services. Lastly, another objective should be to promote the services offered. Make offers on the services to attract clients and also put the business out there in the digital space.

List at least four (4) specific marketing strategies you will utilise to achieve your marketing objectives from above. Ensure you utilise a variety of marketing mediums including the digital environment and discuss how this will be specifically aimed at your target market. Also list the appropriate personnel required to be briefed for each marketing strategy.

For each marketing activity, provide an appropriate distribution channel and the expected cost and benefit associated with this.