To increase sales and draw more attention from the potential customers, companies use sales promotion as a marketing strategy to motivate and stimulate customer sales. Lot of times, it involves incentives, discounts, or promotions to increase sales success rate. Sales promotion provides immediate boost on sales and can generate rapid results. The sales term is quite short and used to clear out excess inventory. It also draws customer engagement. It offers added value or a sense of urgency to make a purchase. It can be used to increase brand visibility and awareness, too. Sales promotions are effective due to their immediate impact, engagement factor, competitive advantage, and their ability to drive specific customer behaviors. The various types of sales promotions allow marketers to tailor their strategies to different customer segments and business goals. However, it's important for companies to carefully plan and execute promotions to ensure they align with overall marketing objectives and do not erode brand value over time. 

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