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To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. This is an example of
To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. This is an example of a company using strategy.
a transnational
a single country
an international
a multidomestic
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
