$1.$ Business Model: At the time of the case study, what is your assigned company's $($Facebook$\text{'}$s or Google's$)$ business model? How is the company making money?

$2.$ External Forces: Provide some context about the major macro$-$environmental forces through a PESTEL Analysis $($PESTEL Analysis & Uses in Finance $($corporatefinanceinstitute$.$com$)$Links to an external site. & PESTLE Analysis Explained $($With Examples$)$Links to an external site.$)$ to analyze the impact $($both positive and negative$)$ of the following Forces at the time of the case study: Political, Economic, Social, Technological, Environmental, and Legal$),$ at the time of the case study. What do you think your assigned company should have worried most about, at the time of the case?

$3.$ External Forces: In the time since your case study was published, describe whether your PESTEL analysis would change. Today, do you think that your publisher should worry most about different forces today vs$.$ a few years ago?

$4.$ Competition: At the time of the case, who are your company's main competitors? In hindsight, who should your company have worried most about?

$5.$ Action Plan: At the time of the case, what should your case protagonist $($Sheryl Sandberg or Sundar Pichai$)$ have done next, given the opportunities and threats listed in your responses above? Provide a specific recommendation.