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To prepare for the meeting, Jackie Settles asked each product manager and sales manager to come ready to discuss the issues. Assume you are the
To prepare for the meeting, Jackie Settles asked each product manager and sales manager to come ready to discuss the issues. Assume you are the regional sales manager for one of the product lines (see Exhibit 4.1). Answer the following questions as if you will attend the upcoming meeting. 1. Currently, the salesforce organization is by product line (i.e. by type of product). Explain the IPI advantages and disadvantages of organizing by product line. One disadvantage for organizing by product line is that many of the grocery chain buyers and paper and plastic distributors are not happy with how much time is spent to see several IPI salespeople
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